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Wednesday, December 7, 2022

Stand out from the herd with value-added advertising and marketing

It’s by no means too early to start out enthusiastic about advertising and marketing calves. For spring calving herds, the choice is quick approaching as weaning looms, whereas fall calving herds have a bit of extra time to plan. 

A consideration you might wish to make earlier than weaning and promoting calves is whether or not to enroll your cattle in a value-added advertising and marketing program. 

What’s a value-added program?

Worth-added packages doc and acknowledge cattle managed with methods that goal to offer premiums at sale time. The objective of value-added packages is that can assist you seize further earnings from the funding you’ve put into your cattle by offering potential consumers with extra data. For cattle consumers, a value-added program provides additional assurance that calves are primed to carry out within the subsequent phases of manufacturing.

Administration practices which may be included in a value-added program embrace variety of days weaned, vaccination protocols, vitamin packages, implant/hormone-free standing and genetic benefit. 

Am I leaving cash on the desk?

You will need to hold a pointy pencil to maximise your returns.

As you method the time to make your weaning and advertising and marketing selections, it is very important consider what’s at the moment occurring relating to forage. For instance, you might be at the moment experiencing dry situations or drought, making early weaning a consideration to preserve forage assets. On the time of writing, costs for value-added light-weight feeder calves on video auctions have been favorable, creating a chance to seize well timed earnings and handle enter prices.

Contemplating these components, you should additionally weigh the advantages of investing further time into weaning to assist calves qualify for value-added packages.

Instantly contacting a livestock market consultant for a sale barn or video public sale can present additional enter on premiums they’ve noticed for cattle in value-added packages versus these not enrolled. If there’s a value distinction between calves becoming your description and people in a value-added program, it’s time to take into account enrolling in a program.

How can I get began?

Worth-added packages is usually a bit intimidating. However you’re doubtless already doing a big share of the necessities for these packages. Going the additional step and getting into cattle right into a value-added program ensures you’re not leaving alternative on the desk. 

Begin by researching what value-added packages can be found and what their necessities are. Converse with an area nutritionist or a veterinarian to see what administration changes may should be made to suit a value-added program. 

Many value-added packages require verification of administration practices. A 3rd-party verification entity may help authenticate the administration data you could have. Third-party verification not solely additional assures consumers, but in addition permits your cattle to enter further value-added packages. Be sure you attain out early and discover out what the deadlines are to have cattle third-party verified.

Documentation and information generally supplied to a sale barn or video public sale by way of a value-added program embrace:

  • Vaccines and dewormers administered
  • Days weaned
  • Whether or not calves have been implanted, dehorned or castrated
  • Vitamin previous to and after weaning
  • Age of calves
  • Genetic data
  • Different remedy data

Documenting these particulars by way of value-added packages helps deliver extra consideration to your calves on the time of sale.

It’s additionally a good suggestion to achieve out to your livestock market consultant as quickly as potential. Livestock market representatives are in tune with their consumers and may advise you when to offer calves and what administration data their consumers want. Discuss any advertising and marketing packages, just like the Purina® Plus value-added program, that assist put collectively constant teams of calves consumers search.

When you’re curious about enrolling calves in Purina® Plus, begin by reaching out to your native Purina® supplier forward of your anticipated weaning date. Purina® sellers are prepared to assist create a plan that works for you. Your native crew will allow you to navigate utilizing Purina® Plus in tandem with different value-added packages based mostly in your distinctive operation and objectives.


[1] McNeill, J. December 1999. Extension Animal Science, Texas A&M College. Worth Added Calves.

[1] Bremer, M. September 2015. College of Nebraska-Lincoln Institute of Agriculture and Pure Assets. UNL Beef. Preconditioning Calves: Can it Add Worth?

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